Insofar as I am concerned, this "back to school" stuff has gotten seriously out of hand. I begin another two-week round of pre-registration for the fall semester on July 14; I can understand that. Students either hadn't made up their minds to start/return to school during our earlier registration offerings or (equally likely) what I shall refer to delicately as "outside forces" have converged to make registering for classes an exceedingly good idea. All of that is fine by me.
It's the other stuff.
Why, oh why, am I deluged with advertisements and fliers and perky on-air personalities exhorting me to take advantage of back-to-school bargains when August is weeks away? Let's look at this logically - in my part of the country, public schools can't begin before August 25. (That's by state statute - long story involving resort areas who need the cheap labor.) For the love of Heaven, rehearsals for high church (that's two-a-day high school football practices for those of you who benefit from translation) don't even traditionally begin until August 1. On that day (and not one sunbeam before) will I entertain the idea of the back-to-school season commencing.
Yes, yes, I'm being snarky. I'm also swamped in work for the fall semester that I'd enjoy putting off until August 1st, which very well may have something to do with the tone of this post.
But I'd enjoy the ice cream truck chimes not having to compete with the class-change bell.